by JeremyW (Posted Fri, 30 Jun 2017 21:15:26 GMT+7)
This right here is "old car company" mentality. Everything must stand on its own, make lots of money, sell 100k units per year right away, etc. etc. But you know what? This car probably makes money based upon ZEV credits. They're also gaining market share, building experience and consumer confidence making in a good EV product. They put too much range in the car and made a crappy interior. Sure seems like an easier fix than the other way around.
OrientExpress wrote:But because of slow sales, GM is essentially having a fire sale for a car that essentially has become a sales dud for them. They bet big that all they had to have was 230+ range, and that the rest of the car was not that important. Now instead of losing $6K a car, they are losing close to $12K a car. GMs challenge moving forward successfully in the BEV market will either cost reduce, or de-content the car. Their only alternative is to be happy with a niche car that has limited appeal without the price required for it to be successful.
This right here is "old car company" mentality. Everything must stand on its own, make lots of money, sell 100k units per year right away, etc. etc. But you know what? This car probably makes money based upon ZEV credits. They're also gaining market share, building experience and consumer confidence making in a good EV product. They put too much range in the car and made a crappy interior. Sure seems like an easier fix than the other way around.
