by jlv (Posted Wed, 01 Aug 2018 11:51:25 GMT+7)
The better quote from the article:
That whole "It seems that Tesla needs" paragraph just shows that the writer at InsideEVS just doesn't get it.
A slightly better version of this article (minus that clueless last paragraph) appeared a few days ago in several outlets. E.g.,
https://www.businessinsider.com/tesla-r ... le-2018-7/
dgpcolorado wrote:This is just silly. I'd be concerned if Tesla DIDN'T come in last in a dealership sales study. If Tesla used dealership-style sales tactics at their stores, that would be a problem.GRA wrote:Tesla Ranks Last Place In Auto Dealership Index
https://insideevs.com/tesla-ranks-last-place-in-auto-dealership-index/
It seems that Tesla needs a long and hard overhaul of their sales tactics. More emphasis needs to be put into sales employee training. While this may not be code red for thcarmakerer, it still paints a rather worrying picture. After all, the sales experience is a big factor on whether customers come back for their second, third or fourth car. And with more legacy car maker, the ones with strong and budding ties between their dealerships and customers, come into the EV market, Tesla might find itself in a rather precarious position overall.
The better quote from the article:
When Business Insider asked for comment, a Tesla representative referred them to a 2016 tweet from CEO Elon Musk, commenting on the 2016 customer satisfaction survey from the Pied Piper, in which Tesla ranked 33rd out of 33 brands.
“Tesla finishes last in being salesy! Good,” Musk said.
That whole "It seems that Tesla needs" paragraph just shows that the writer at InsideEVS just doesn't get it.
A slightly better version of this article (minus that clueless last paragraph) appeared a few days ago in several outlets. E.g.,
https://www.businessinsider.com/tesla-r ... le-2018-7/